Back in 2010, I created the first real logo for my Scarebear persona. Up until then, I’d applied various designs to the original Scarebear domain, but no true branding. I’d also never really thought through all the different categories or interests of the Scarebear brand. That was mostly because I hadn’t been approaching the Scarebear
The original website design for the Scarebear website was purely black and white. The guitars featured on that website share that same basic need for the lack of colour. When producing business cards for that brand, it was important to make sure black and white featured strongly in the design.
This is a guitar I designed with Moniker Guitars. All components were chosen by me and the spiral design is my own creation. The headstock branding and the word Scarebear on the neck comes from my Scarebear logo. Sadly, Moniker Guitars is no longer in business.
I decided to create a brand for my main website that reflected my rough around the edges approach to all-things guitar. I’m not an expert and I’m not perfect. The logo needed to reflect that. My handle Scarebear (which has been a nickname of mine for over 20 years) also implies something that is primal.